We build your brand profile, extend audience reach and manage
industry relationships to deliver long term commercial results
for your travel experience.
PR & Promotions
Share Your Message
Design and manage your message strategy
for North America
Media relations – proactive and reactive pitching of story angles to media
Recruit and manage media and KOL visits
Social media and influencer programs
Media events/roundtables
Media monitoring and reporting
Trade Development
Increase Your Sales
Design and implement your North American distribution strategy
Plan and manage retail sales call calendar
Plan and execute trade events, B2B roadshows and trade launches
Travel advisor training, trade show attendance and FAM-trip recruitment
Retail consortia development (Virtuoso, Travel Leaders, Signature, Ensemble + others)
Wholesale reservations agent training and product manager sales calls
OTA development
MICE market development and trade
show attendance
Partnership Marketing
Extend Your Reach
Brand-aligned co-op campaigns and promotions
Negotiate and manage airline
co-op programs
B2B wholesale & tour operator partnership marketing programs
Specialists in retail consortia co-op marketing
Intergovernmental agency co-op programs
Representation
Your Voice in America
Strong relationships with travel and
lifestyle media
Specialists in tour operator and retail
travel sales development
Proven success in large-scale airline
co-op marketing
OUR WORK
CASE STUDY | INTEGRATED MARKETING
Launching Kenya: the Real Deal in the United States
Even brand activities need to see conversion outcomes. This campaign launched the Magical Kenya Real Deal brand in the USA. The campaign integrated upper and lower funnel tactics to deliver audience reach through PR, programmatic digital and social placements, combined with a strong tour operator call-to-action that provided a measurable ROI for Kenya.