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Who We Are

We believe strong relationships are the true driver of destination choice, both in the area of consumer communication and distribution development.

Your voice in America

The North American travel market is among the most affluent and dynamic in the world, presenting an excellent opportunity to introduce your travel experience to new customers.

We understand this opportunity comes with formidable barriers to entry in terms of the cost, complexity and time required to engage both consumers and trade in this competitive marketplace.

Your success in North American depends on a robust trade and consumer engagement strategy, implemented by a representative who is recognized as the daily face of your travel experience.​

Our Team

Advocate Travel Marketing has recruited a team of talented travel industry specialists to help achieve your goals in North America

Luke Jones Director


With over 25 years of experience in tourism marketing and management, Luke Jones is a specialist in destination development through the implementation of effective consumer and distribution programs.

Over a successful tenure at Tourism Australia, Luke held several positions, including Manager Canada, Insights and Planning Manager, and Partnership Marketing Director, the Americas. 

Luke’s experience covers the full spectrum of tourism management and marketing, from consumer communications, distribution development, MICE, strategic planning and partnership building with Government and commercial sector interests.

Luke left Tourism Australia in 2011 to found Advocate Travel Marketing. Luke holds an Honors Degree in Marketing from Monash University of Melbourne (Australia) and a double degree in Arts and Business Management from Victoria University of Wellington (New Zealand).

Haryanti Oktavifia  Account Manager


Since joining Advocate Travel Marketing in March 2019, Haryanti has become our key  specialist for Asian destinations, including customer relationships and strategic planning. 

With 9 years of experience in FMCG sales and marketing, Haryanti has managed many local and international brands, i.e. Kleenex Tissue, Kotex, Sea Crunch Snack, and My Baby.

Holding a bachelor degree from University of Indonesia (Universitas Indonesia), Haryanti has found her passion in sales and marketing for the travel industry.

Erin Wigger  Business Development Manager


Erin comes from a background of business strategy and partnership marketing, having begun her career as a Project Manager for the Center for Social Epidemiology in Los Angeles.

She has extensive experience in fundraising, promotions, event management and digital marketing. More recently, Erin joined the Advocate Travel Marketing team as a BDM for our leading South Pacific resort clients, where she has excelled in driving new business.

Erin has a Bachelor of Arts (Honors) from Georgia State University with a Major in Psychology.

Sabrina Bolin  Account Manager


After graduating with a Degree in Business, Sabrina Bolin set off to make her mark on the world – recognizing early on that she would veer well off the beaten path. 

Sabrina fell into the travel industry 6 months out of university, and travel has been a big part of her life ever since. She starting work at Flight Centre USA as their Product Development Manager, then transferred to their wholesale team as a Reservations Supervisor at Infinity Holidays.

Sabrina is a specialist in hotel/resort customer service and reservations management. She holds a Degree in Business Administration and Marketing from Pepperdine University, California.

Aaron Kuehn  Consulting Director


From the far northwest San Juan Islands,  Aaron was bitten early by the travel bug through his rugby travels and teaching overseas.  Aaron has now accumulated 20 years experience in the travel industry; leading, forming, managing, and training both inside and outside sales teams. 

Aaron is a specialist in sales development  having worked for many years at Flight Center and leading travel brands such as The Rocky Mountaineer.  

Aaron holds a BA in History from the University of Northern Iowa, and a Masters Degree in Business & General Management from Regis University Colorado.

Sanjani has worked in the travel industry for over 20 years in locations including Fiji, Australia and the USA. As an astute accountant, she is well versed with requirements in countries where ATM clients are based.


Sanjani uses contemporary tools such as QuickBooks, MYOB and Xero to assist our team with all administrative and financial tasks on day to day basis.

Sanjani Prakash  Finance and Administration


Let’s Chat

Discover how we can help you achieve your sales and marketing objectives in North America

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