Advocate Travel

Case study · Integrated marketing

Launching Kenya: the Real Deal in the United States

Even brand activities need to see conversion outcomes. This campaign launched the Magical Kenya Real Deal brand in the USA. The campaign integrated upper and lower funnel tactics to deliver audience reach through PR, programmatic digital and social placements, combined with a strong tour operator call-to-action that provided a measurable ROI for Kenya.

Impact at a glance

8.4M Consumer impressions

15.1% Social engagement

$4.57M Tour operator bookings

Launching Kenya: the Real Deal in the United States

Case study · New product launch

Introducing AlUla to North America

Launching a new tourism experience in North America is a challenging undertaking. When introducing the ancient sites of AlUla Saudi Arabia in a highly competitive travel market, we utilized our extensive industry relationships to build consumer ready packaging, educate sales partners, manage co-op campaigns, and drive conversion for this previously unexplored part of the world.

Impact at a glance

12 Co-op campaigns

986 Advisors trained

1,865 Incremental bookings

Case study · Consumer promotions

CAMP Kids Store Brisbane Partnership

The international phenomenon that is Bluey presented a unique opportunity for our client Visit Brisbane. With an invitation to come visit the home of Bluey, we partnered with experiential kid's store CAMP on a nationwide consumer sweepstakes, social media campaign, and consumer activation in Westfield Mall Beverly Hills that targeted the affluent family market for travel.

Impact at a glance

5M Consumer impressions

24K Event foot traffic

12K Consumer opt-ins

Case study · Travel advisor roadshows

Magical Kenya North American Roadshow

When it comes to growing sales from North America, you need to go grass roots. This roadshow introduced 22 Kenyan tourism suppliers to African retail travel advisors in New York, Boston, Toronto, Los Angeles, San Diego and San Francisco. ATM planned and managed the roadshow end-to-end, including venue procurement, agent recruitment, event management, travel logistics and follow up measurement.

Impact at a glance

6 USA/CAN cities

587 Advisors trained

$3.8M Travel advisor sales

Case study · Airline partnership

Partnering with QANTAS to launch Brisbane non-stops

Airline relationships are key to success for any tourism destination. We partnered QANTAS and San Francisco airport to launch new non-stop flights SFO-BNE. This consisted of SFO terminal digital signage, airport Wi-Fi consumer sweepstakes, departure gate launch event, social media campaign leveraging SFO channels and securing leading USA journalists visit to Brisbane and cover the inaugural Brisbane flight.

Impact at a glance

1.9M SFO impressions

13,533 Consumer opt-ins

1:25 Partner leverage

Your Voice in America.

What We Do.

PR + Promotions

Distribution

Partnership Marketing

Representation

Our Work.

Launching Kenya: the Real Deal in the United States

Introducing AlUla to North America

CAMP Kids Store Brisbane Partnership

Magical Kenya North American Roadshow

Partnering with QANTAS to launch Brisbane non-stops

From Our Clients.

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